Not Jus' Donuts Branding

A flexible identity system that captures the personality of Not Jus’ Donuts; a family owned and operated bakery located in Houston’s Third Ward. This group-based project focuses on qualities such as the vibrancy and amiability inherent to the family, a local “aunt’s kitchen” atmosphere, and the overall context of the business’ location. The system includes a new logo and other brand elements, as well as plans for environmental graphic design, merchandise, and packaging.

Date:

2016

Client:

Not Jus' Donuts

Role:

Brand development, illustration

Tags:

Branding, Illustration